Since opening in 2013, White Lilly Atelier has become a leading South African couturier encompassing femininity and romance for the bohemian bride.
Founder Jacelyn Gozadinos worked in the fashion industry for 10 years and travelled extensively across the globe learning about trends and development before launching her own label. The move into haute couture, and specifically bridal wear, was a natural progression for this lifelong lover of design. “I adore beautiful fabrics, exquisite beading and soft dresses that flow,” she explains. “The type of dresses I specialise in – unique, boho-luxe wedding gowns that typically feature hours of delicate beadwork – allow me to indulge my passions.”
Jacelyn’s designs are romantic, feminine and occasionally avant-garde. She designs for the free-spirited bride, the modernista, the bohemian goddess and every woman in between! Favourite fabrics include pure silk, Chantilly lace, and layers of silk chiffons, georgettes and tulle. “Each dress is a work of art; designed to look effortless and created to be rich in texture.” The White Lilly label signifies beauty, comfort, class and quality and Jacelyn’s designs regularly appear in high-end bridal publications.